Managing services marketing text and readings by John E. G. Bateson

Cover of: Managing services marketing | John E. G. Bateson

Published by Dryden Press in Chicago .

Written in English

Read online


  • Service industries -- Marketing -- Management.

Edition Notes

Includes bibliographies and index.

Book details

StatementJohn E.G. Bateson.
SeriesThe Dryden Press series in marketing
LC ClassificationsHD9980.5 .B38 1989
The Physical Object
Paginationxv, 591 p. :
Number of Pages591
ID Numbers
Open LibraryOL2048400M
ISBN 100030081475
LC Control Number88025684

Download Managing services marketing

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